Billboards In A number of Main Cities To Showcase Folks With Down Syndrome

The accomplishments of people with Down syndrome can be on show in a giant approach as a part of an consciousness marketing campaign arising in cities throughout the nation.

Billboards will debut on Saturday in 5 cities highlighting the employment successes of individuals with the chromosomal dysfunction.

The commercials are a part of a Nationwide Down Syndrome Society marketing campaign dubbed “I Bought That Further.”

Every billboard options a person with Down syndrome declaring one thing further that they bring about to the desk — like heat, potential, creativity or vitality — and consists of details about their job or enterprise.

Those that are a part of the marketing campaign embody the founding father of a enterprise offering connoisseur spices, an entrepreneur who sells tea, an gear supervisor for an NFL workforce and an ice cream store worker.

“Collectively we’re working in the direction of one thing better than consciousness and shifting perceptions of Down syndrome,” mentioned Kandi Pickard, president and CEO of the Nationwide Down Syndrome Society. “We’re telling tales and altering mindsets one billboard at a time.”

The billboards will seem in Atlanta, Philadelphia, Houston, St. Peter’s, Mo., and Metairie, La. Each will function a person from the local people. The commercials can be on show for every week culminating with World Down Syndrome Day on March 21.

“I’m proud to be a part of this marketing campaign as a result of it tells the world that folks with Down syndrome can do something,” mentioned Angad Sahgal, who’s from Atlanta. “We now have large desires, and we should be included and heard.”