The Tusker Lite Mt Rwenzori Marathon is constant its worldwide enlargement with a high-profile activation in Cape City, South Africa, utilizing the globally famend Two Oceans Marathon to spice up visibility forward of its August 22 race in Kasese.
This newest effort follows an analogous activation on the Kilimanjaro Marathon in Moshi, Tanzania, reflecting a deliberate regional and international build-up by the organisers.
Held on April 10, a day earlier than the Two Oceans Marathon, the Tusker Lite Mt Rwenzori Marathon hosted a shake-up run at Camps Bay Tidal Pool in partnership with the Uganda Excessive Fee in Pretoria. The occasion attracted runners from all over the world for a full of life session alongside the Atlantic Seaboard, mixing mild jogging, music, dance, and social interplay whereas showcasing the Ugandan race expertise.
Uganda’s Excessive Commissioner to South Africa, Paul Amoru, flagged off the run and used the platform to encourage worldwide athletes to take part within the Kasese occasion later this yr.
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“We look ahead to welcoming lots of you to Uganda for the Tusker Lite Rwenzori Marathon,” he stated, expressing optimism that the Cape City activation would translate into elevated participation in August.
The activation comes at a pivotal second for the marathon, following its elevation to a World Athletics Label Race and its inclusion on the worldwide calendar. This standing additionally allows it to function a qualifier for main races such because the Two Oceans Marathon.
Lead organiser Amos Wekesa described the presence at Two Oceans as each strategic and well timed, given the marathon’s rising worldwide profile.
“That is about assembly runners the place they’re and welcoming them into one thing distinctive,” he stated. “With our new standing on the World Athletics Calendar, we’re seeing stronger curiosity from worldwide athletes, and activations like this assist convert that curiosity into participation.”
Along with the shake-up run, the group participated within the occasion’s expo, the place greater than 100 exhibitors showcased merchandise and experiences to 1000’s of runners. The Tusker Lite Mt Rwenzori Marathon stand drew regular curiosity from athletes and stakeholders desperate to be taught extra in regards to the occasion.
Tusker Lite Model Supervisor at Uganda Breweries Ltd, Sandra Againe, stated the Cape City activation highlights the marathon’s evolution right into a globally related occasion.
“This is without doubt one of the defining phases for the marathon,” she stated. “Exhibiting up on the worldwide stage permits us to interact new audiences, construct significant partnerships, and ship an expertise that resonates past Uganda.”
In the meantime, South African athletes dominated the 2026 version of the Two Oceans Marathon, with Arthur Jantjies successful the boys’s extremely race and Gerda Steyn persevering with her dominance within the ladies’s class.