U.S. President Donald Trump might need delayed 25 per cent tariffs on Canadian items for a month, however Tyler Pubben isn’t letting his guard down.
The president of Tapmaster — a Calgary enterprise making taps with brass and polymer from the U.S. — is seeking to reduce the corporate’s reliance on the U.S. by beefing up gross sales at dwelling, increasing into new markets and in search of alternate suppliers.
“It’s been simpler to promote to the U.S. simply because the U.S. buyer base is bigger,” he mentioned Tuesday. “However the political surroundings is simply not as reliable because it was even two weeks in the past, so we’re actively on the lookout for methods to diversify away.”
Pubben’s perspective is far the identical throughout Canada’s small enterprise group, which is refusing to deal with Trump’s 28-day reprieve as a positive factor as a result of it’s seen how unpredictable and brash the president may be.
To keep away from being harm ought to Trump make good on his promise for increased duties, small companies are analyzing their provide chains, companions, margins and bills.
Many are even going as far as to look each nearer to dwelling and farther afield for producers, suppliers and patrons.
“But it surely’s not going to be straightforward and it’s not going to be (inside) 30 days,” Pubben mentioned.
“It’s a time for us as Canadian enterprise homeowners to take one other have a look at that and see if there are different alternatives we ought to be exploring within the close to time period”
Karen Danudjaja, the proprietor of beverage powder model Blume
U.S. brass wanted for hospitals, dental places of work
Tapmaster, for instance, wants the brass in its taps to haven’t any or low portions of lead as a result of lots of its clients are hospitals, dental places of work and customers.
Nonetheless, “zero-lead brass is definitely remarkably onerous to search out,” Pubben mentioned.
“There’s solely a few firms that make it,” he mentioned, rattling off a listing of suppliers which can be predominantly within the U.S., Germany and China.
Shelby Taylor faces an identical state of affairs. Her enterprise Chickapea relies in Collingwood, Ont., however makes its pulse-based pastas within the U.S.
“With our pasta being each excessive protein and gluten-free, it takes actually specialised tools and experience to provide … and the individuals who have actually developed experience in making this sort of pasta are simply not situated right here in the intervening time,” she mentioned.
As a result of Chickapea ships its merchandise to Canada from the U.S., it might be topic to Canada’s retaliatory tariffs, so the corporate is working with its producer because it considers different options.
Canada’s $30-billion retaliation bundle meant to actual revenge has been placed on maintain to match Trump’s pause however would apply 25 per cent tariffs on a large swath of products getting into the nation from the U.S., together with raw pasta.

If enacted, prices handed on customers
If it’s enacted, Taylor mentioned Chickapea “wouldn’t have a selection however to cross on a few of the value to the patron.”
“That’s completely not what we need to be doing as we’re already considerably of a premium product within the pure meals house, however there’s no manner that we may keep away from it and have a enterprise that was sustainable,” she mentioned. “The margins will not be there for that.”
Karen Danudjaja, the proprietor of Vancouver-based beverage powder model Blume, has been mulling a few of the similar situations however isn’t eager on passing alongside prices to clients.
As a substitute, she’s treating the respite as one month for Blume to be extra considerate about its provide chain and contemplate how you can lower its U.S. reliance.
“It’s a time for us as Canadian enterprise homeowners to take one other have a look at that and see if there are different alternatives we ought to be exploring within the close to time period,” she mentioned.
Blume sources elements like turmeric and cinnamon from nations like Sri Lanka, India and the U.S. however produces and packages its hydration powders simply exterior of Vancouver.
“Will U.S. clients rally round a Canadian product proper now?”
Karen Danudjaja, the proprietor of beverage powder model Blume
Tariff’s unhealthy timing
The tariff feud arrived as the corporate was about to launch its merchandise in Complete Meals grocery shops within the U.S., so Danudjaja mentioned it’s been making an attempt to construct up stock in warehouses south of the border to delay any impacts of potential increased levies.
Even when she will be able to get product throughout the border with out dealing with the upper tariffs, Danudjaja frets about how American buyers will react to her model.
“Will U.S. clients rally round a Canadian product proper now?” she questioned.
However relatively than get misplaced in fears, Danudjaja was resolving herself to making an attempt to be optimistic in regards to the state of affairs
“It might be straightforward for me to get caught there, however in the end, there’s at all times going to be one thing on the horizon,” she mentioned.
“We simply should take management of what we are able to, make the most effective plans we are able to with the knowledge we’ve got and transfer ahead from there.”
