For those who switched from Crest to a “pure” toothpaste, I would like you to go seize the tube proper now.
I’d such as you to flip it over and browse the components.
For those who see peppermint oil, tea tree oil, spearmint oil, wintergreen, clove oil, or cinnamon oil — your “pure” toothpaste is disrupting your oral microbiome.
I do know that is exhausting to listen to. You made the swap since you care about what goes into your physique. You probably did the analysis. You thought you had been doing the best factor.
However right here’s what no person instructed you: important oils are antimicrobial. That’s the entire level of them — that’s why they’ve been used for a whole lot of years in wound disinfection and cleansing merchandise. They’re extraordinarily efficient at killing microbes. The issue is, they don’t know the distinction between the micro organism which are defending you and the micro organism which are harming you.
Some important oils are as highly effective as chlorhexidine — the nuclear choice your dentist prescribes after surgical procedure. And also you’re brushing with them. Twice a day. Daily.
So What?
Right here’s the place the frequent phrase “they kill dangerous micro organism however spare good micro organism” breaks down. It’s not simply incorrect — it displays a flawed mind-set in regards to the oral microbiome.
Your mouth accommodates over 700 species of micro organism. However they aren’t divided into mounted groups of “good guys” and “dangerous guys.” Most oral microbes are context-dependent — the identical species may be useful or dangerous relying on the steadiness of the group round it.
A bacterium that’s completely innocent when your ecosystem is secure can change into disease-associated when that steadiness is disrupted.
Well being isn’t about killing the best micro organism. It’s about sustaining a secure, practical ecosystem.
Important oils are inherently bactericidal. They work by means of non-specific mechanisms — disrupting cell membranes, interfering with metabolic processes — which means they apply strain broadly, not selectively.
If you introduce that type of indiscriminate strain twice a day, you don’t simply take away dangerous exercise. You destabilize your complete ecology. You cut back useful features. You alter microbial communication.
And the organisms that bounce again quickest in a destabilized surroundings are the opportunistic ones. The disease-associated ones.
Important oils don’t simply take away dangerous exercise — they will destabilize the very ecology that retains your mouth wholesome.
That is why a few of you might be doing “every thing proper” — brushing, flossing, consuming effectively — and nonetheless getting cavities, nonetheless getting bleeding gums. Nonetheless getting instructed you want one other process.
It’s not your fault. It’d simply be your toothpaste.
It’s Not Simply Important Oils
As soon as I began taking a look at toothpaste formulations — actually wanting — I discovered downside after downside. Even within the “good” manufacturers. Even within the ones I used to be recommending to my very own sufferers.
SLS (Sodium Lauryl Sulfate) — the ingredient that makes your toothpaste foam. That foam feels prefer it’s cleansing your tooth. It’s not. It’s stripping the protecting mucosal lining inside your mouth. I might all the time inform when my sufferers had been utilizing a toothpaste with SLS due to the sloughing of cheek cells I’d see on my intraoral mirror — it’s some of the recognizable situations within the mouth. A number of research have linked SLS to elevated canker sore frequency. The cleansing answer I exploit on our storage flooring is 50% SLS. And that is the ingredient most individuals are placing of their mouth twice a day.
Emulsifiers — they maintain the components blended collectively on the shelf. Handy for manufacturing. However emulsifiers can disrupt the fragile steadiness of your oral microbiome too.
Endocrine disruptors — components like triclosan and sure preservatives that intervene together with your hormonal system. In your mouth.
Go learn the again of your toothpaste tube — even the one from the well being meals retailer — and ask your self: Do I do know what each certainly one of these components is doing inside my mouth?
My Confession
I’ve been writing about this downside for nearly a decade. In 2017, I printed an article on my web site referred to as “Important Oils — The Doubtlessly Unhealthy Ingredient in Your ‘Wholesome’ Toothpaste.” I laid out the science. I cited the research.
After which on the backside of that article, I needed to make an admission: I used to be nonetheless utilizing Boka — a toothpaste with important oils in it. As a result of Boka additionally contained nano-hydroxyapatite, and on the time, it was the very best nano-hydroxyapatite toothpaste in the marketplace. I really useful it to my sufferers for years. The nano-hydroxyapatite was too essential to surrender — it was non-negotiable for me.
However the important oils? The SLS? These had been the tradeoff I accepted, as a result of no person had made a nano-hydroxyapatite toothpaste with out them but. I even wrote on the finish of that 2017 article: “I totally notice that there are hardly any important oil-free choices on the market in the marketplace.”
That tradeoff is strictly why I constructed Fygg.
Fygg is the toothpaste I spent my complete profession wishing existed. No fluoride. No important oils. No SLS. No emulsifiers. No detergents. No endocrine disruptors.
Simply components that remineralize your tooth and nourish your oral microbiome as an alternative of destroying it.
No burn. No foam. The primary time you utilize it, it’ll really feel totally different. That’s since you’ve been educated to suppose toothpaste ought to sting. That sting was by no means cleansing your tooth — it was the important oils and SLS attacking your comfortable tissue. As soon as that’s gone, you notice: this is how toothpaste ought to really feel.
And the science backs it up. A 2025 research printed within the Journal of Dentistry — performed on the College of Texas Well being San Antonio — examined eight toothpastes head-to-head on their capability to remineralize early enamel caries lesions.
Fygg achieved roughly double the remineralization of Boka, and the distinction was statistically vital (p < .01). Fygg additionally carried out on par with prescription-strength fluoride toothpaste (5,000 ppm). You’ll be able to learn the total research right here: PubMed
My entire household makes use of Fygg — my daughters, my grandchildren. It’s the primary toothpaste I’ve ever been in a position to suggest with out an asterisk. No ‘it’s nice, however…’ No tradeoffs.
>> Attempt Fygg (code ATD15 for 15% off)
Have a beautiful week,
Mark
Go Deeper
Important Oils — The Doubtlessly Unhealthy Ingredient in Your “Wholesome” Toothpaste — My unique 2017 article laying out the science on important oils and the oral microbiome.
Why Do I Preserve Getting Canker Sores? — The complete breakdown on SLS, zinc deficiency, and the basis causes most dentists miss.
It’s Time for Dentists to Confront the Reality About Fluoride — Why I finished recommending fluoride, and what the federal courtroom ruling means for your loved ones.
Mark’s Should-Haves for Fluoride-Free (and Cavity-Free) Children — My full oral care protocol for youngsters — no fluoride required.
Podcast Episode #110: Redefining Tooth Care with Fluoride-Free Improvements
Podcast Episode #107: Fluoride Varnish + New Alternate options
The remineralization research (Journal of Dentistry, 2025) — The top-to-head comparability of eight nano-hydroxyapatite and fluoride toothpastes, together with Fygg, Boka, Dr. Jen’s, Risewell, and prescription energy fluoride toothpaste.